- Result
- The business goal and main visitor action.
- Size
- Pages, sections, layouts, words, images, forms, and review rounds.
- Design
- A restrained, distinctive, or fully art-directed look, with visual and motion limits.
- Tools
- Each feature, outside service, account owner, permission need, and backup path.
- Moving work
- Content, redirects, domain records, launch steps, checks, and a safe way back.
- Responsibilities
- What you supply, what the studio supplies, and who approves each step.
- Schedule
- Start needs, review dates, outside needs, launch window, and pauses.
- Price and payment
- Quote amount, payment timing, exclusions, changes, completion, and ownership transfer.
- Handoff
- Delivered files, access list, use notes, final checks, and post-launch limits.
This list explains the fields. It is not a customer quote or a promise of identical work.